The realty market, by nature, is very competitive. This is especially true as the market remains shaky. As a real estate agent, there are many ways you can attract attention to the properties you have available. Blogging is probably the cheapest form of self-promotion you can find. Most blogs can be started completely free of charge. Starting a real estate blog is just like starting a blog for any other purpose. You can either use a service or host your own blog. It’s easy to use a service, just double check to see what restrictions each service has in regards to content or extra features you can use. Here are some tips on how to start a real estate blog.
Set Aside Some Time
There is no point in starting a blog for any purpose if you don’t have time to update content or post on a regular basis. Once a week is the general rule of thumb, but make sure your listings are updated as they change. There’s no use in promoting a property that has already been sold.
Narrow Down Content
Real estate blogs should focus on homes for sale, but you still can broaden the topics to fit your style. Maybe consider making it a little more local and adding community events and happenings to your blog post. Make a list of what you want to discuss in your blog. You can always adjust your content once you get started.
Blogs should be interactive, and there is no better way to encourage an exchange with your followers then to encourage questions. You want to establish yourself as something of an expert, at least when it comes to your particular local market. Consequently, you want to make you research your answers. If you receive a comment correcting an error you made, acknowledge it and thank them for their help.
Blog listings can quickly generate leads, especially if they are worded correctly. Of course, you want to be honest about your properties, but you also want to carefully choose the words you use to describe each listing. If you mention negatives about a listing, qualify it with an explanation.
Social Media Plans
Using social media for real estate is another great way to boost your success in finding productive leads. All you really need to do is place a link to your social networks on your blog. You want to make sure you only include social networks related to your target market. Your personal Facebook page isn’t really going to generate leads. If that is all you have, consider starting a new page just for your listings.
Let Clients and Prospects Help
Your social media blog is only as effective as the number of leads you can generate. To this end, you want to let your clients and prospects help you out. If you’re working with an agency, you want to make sure they officially sign up with that agency to avoid conflict of interest. If you’re working independently, you can allow clients to post listings and generate leads. Make sure you list your terms and conditions on your blog and anything else required by local and state laws.
Conclusion On Starting A Blog
If you aren’t sure how to generate Internet leads, a realty blogging book can help. Top real estate books offer useful tips on how to blog to generate productive leads. This is considered to be one of the best real estate books focusing on blogs and generating online leads. It can be a little challenging at first, but a well-crafted blog can be a valuable tool in today’s market.